Marketing Manna
Share your story better
with our 1-minute manna
A new season of Marketing Manna is coming! Sign up to stay informed and receive your daily bread as soon as we go live.
A new season of Marketing Manna is coming! Sign up to stay informed and receive your daily bread as soon as we go live.
Cup cup & away
Tue, Jan 25, 2022
The Solo Cup Company’s brilliance can’t be contained in a cup because it runneth over!
While these cups are recognized by their traditional red plastic cover at every party or gathering, SOLO added more color to its cups to add more meaning to our lives.
With a single message, SOLO helped hosts be COVID sensitive, guests share their preferences, and gatherings become great again!
Like Superman, SOLO seems willing to go above and beyond to protect its people with its superpower of a simple gesture and sensitivity.
Takeaway
Don’t just think of how people can use your product. Ask how you can serve them better. There is a difference between the two.
Are you selling people your product or really serving them beyond the obvious offering? Let me know here.
Quality in a service or product is not what you put into it. It is what the customer gets out of it.
