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Four Days, Four Seasons
Mon, Nov 16, 2020
It’s still not clear how the Trump campaign ended up holding a press conference near a sex shop, a crematorium, and a jail!
It all began when Trump tweeted about an upcoming event at the Philadelphia Four Seasons last week.
It was soon deleted and replaced by another tweet confirming the location as the Four Seasons Total Landscaping, which is (ahem) a landscaping company.
America watched as America’s mayor, Rudy Giuliani, headlined the event with the company storefront as the background.
The company cashed in on this opportunity and immediately started selling T-shirts, hoodies, and stickers with slogans such as ‘Lawn & Order’ and its promise to ‘Make America Rake Again’!
Within just four days, the entire merchandise was sold out, and the landscaping company is fast becoming a new Philly landmark that’s attracting tourists.
Takeaway
Are you always prepared to take advantage of the next marketing opportunity? I’d like to know!
Going viral is not an outcome; it’s a happening. Sometimes it happens; sometimes it doesn't. Just remember, fans are vanity and sales are sanity.
