Marketing Manna
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Marketing at its best
Thu, Jul 30, 2020
I recently read an article claiming to reveal the secrets behind a well-executed marketing campaign.
The opening quote stated, “The best marketing should not feel like marketing.”
Almost immediately, I had to stand up in defence of ‘the best marketing’.
The best marketers spend years toiling the land and sowing seeds that ultimately help to perfect their craft.
Clients and target users then sharing in the harvest is just the cherry on the cake.
Because, for the best marketers, the process is as important as the purpose since they’re lifelong learners.
I’d like to offer a counterview – the best marketing can and should feel like marketing.
Let it be done so well that we recognize its purpose and thoroughly enjoy the feeling of being swept up in its genius!
Good marketing makes the company look smart, great marketing makes the customer feel smart.
Takeaway
- For real marketers, the means are as important as the ends.
- Don’t be worried that people will see through the marketing.
- Let them see through it, soak it in, and share it with the world.
Can you drop me an email and share the joy of a marketing campaign that felt like the best ever?
