Marketing Manna

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A new season of Marketing Manna is coming! Sign up to stay informed and receive your daily bread as soon as we go live.

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Knowing who you are makes sharing sweeter for us!
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Let my people go

Millions of people are filing for unemployment benefits, and thousands of companies are going under. 

Many businesses are letting their people go as they can’t afford to maintain payroll. 

COVID-19 is making it tough for business owners to retain their workforce. It’s also making them evaluate how they’re treating their employees. 

Your employees are your biggest assets. 

They work when you sleep so you can sleep well. 

They’re the greatest source of your profits and your best marketers and salespeople.

Airbnb knew this well even as they slashed their workforce by 25%. CEO Brian Chesky’s email (and the detailed preparation and concern) was a great example of how to let your people go. 

Your employees are your best storytellers, your best fans, and your best people!

If you’re letting your people go, how are you going about it?

Always treat your employees exactly as you want them to treat your best customers.

Stephen R. Covey

Takeaway

  1. How will you tell them?
  2. How will you help them?
  3. How will you thank them?

Kurian Babykutty

CEO, 40 Parables

Kurian’s a steward of storytelling and a keen observer of people, which is why he geeks out on making marketing meaningful.

Manna is tastiest when shared together.
Share this with someone who needs it today.

Manna is tastiest when shared together. Share this with someone who needs it today.