Winston Churchill once said it would take him 2 hours more to write a one-page message than a four-page one. 

Those extra hours on his speeches possibly helped him stir a nation to victory.

In today’s marketing battlefield, why are most of us struggling with our marketing content and copywriting? 

Why aren’t we winning like Winston?

Because:

– He aimed to convert minds; we aim for clicks.

– He chose to be concise; we choose more content.

– He wanted to be a statesman; we want to be salesmen.

World War II ended 65 years ago, but Churchill’s legend lives on and can help us communicate better. 

It’s easy to ramble as we think. It’s harder to write a concise message that cares for the reader’s time and interest. 

Why be boring when you can be brief?