I just saw a branding video that bombed my brain!

An employee of a branding firm excitedly says that she’d daily Photoshop her manager’s eyes on their team page picture until he notices it. 

The video pans as another employee remarks, shocked, “4 days have passed and he still hasn’t noticed! Doesn’t he check our own website?” 

“Apparently, not enough!” says another, as the screen goes black. 

The obvious lesson for me was to ensure that we’re living our own lessons and championing our own marketing efforts. 

But as I paid more attention, I realized that a greater lesson lay hidden in the weeds. 

If we aren’t really watchful with a keen eye, we can often miss glaring omissions as well as great opportunities.

The most memorable experiences are often leveraged by the tiniest of details.

This helps us constantly pay better attention to detail and also become experts at it.