When we build websites for clients, one section never gets any pushback.

The FAQ!

That’s because while most clients can easily recall what the FAQ is, they rarely realize what it can do for their brands.

Most people don’t buy because of an overall lack of messaging clarity on the website.

At that point, the FAQ section can act as the salesperson who runs after a prospect who’s about to leave.

However, most FAQ sections have obvious questions that prospects may think of – what are your customer support hours, pricing plans, etc.?

What it needs to address more importantly are not just frequently asked questions, but rarely asked questions!

These are questions that prospects didn’t think of, or thought of but didn’t ask and moved on.

These are questions whose answers provide the required clarity for quicker decision-making, such as:

– Why do you have many bad reviews?

– What if I’m not satisfied with your product?

– What should I do if I’m still unsure about buying?