As a marketer, I frequently see new job descriptions searching for the best marketers. 

But no matter how far we’ve come in marketing, the application process in 2021 still starts with a resume and a cover letter. 

I can understand if we want to use a resume as a final background check, but to start with it implies that modern marketing has left us behind.

If you want to properly evaluate good marketers today, it’s more fruitful to check their:

1. Beliefs and philosophies – what marketing concepts they share online or on social media platforms
2. Consistency – how frequently they share content
3. Competence – evaluate something that they did completely on their own
4. Teaching prowess – great marketers are even greater teachers
5. Multimedia management – how they dispense their expertise by writing a blog, running a group, hosting a podcast, authoring a book, etc.
6. Personal brand – do they take care when it comes to their personal brand?