Bend it like Beckham or sleeve it like Steve? 

We make hundreds of decisions each day! 

Added up, these can quickly lead to a literal case of brain drain. ?

For Steve Jobs, spending too much time on the first decision of his day affected his ability to focus on important decisions later on.

The solution? 

Sport a black turtleneck, blue jeans, and New Balance sneakers daily.

One less minute spent on deciding what to wear = one more minute to develop top-notch software!

As marketers, we often offer too many options – on our website, in our emails, etc.

The result? Users spend a lot more time figuring out which action to take.

They might even drop off fatigued before they can take one action at all.

Providing clear direction and relevant calls to action will reduce the time spent on trivial decisions, thereby freeing the user to focus on the important ones.

Clear the clutter and captivate them with clarity!