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Buying the best
Mon, Apr 11, 2022
People don’t buy the best product that exists in an industry.
They buy what they perceive to be the best product in an industry.
And there is a big difference between the two!
For people to perceive your product as the #1 option, they need to:
- Know you exist
- Understand your messaging
- Realize why you are different
Which means that the biggest factor for being the best is a mastery of marketing, not just product perfection.
Takeaway
No one is going to know about your flawless Ferrari if it is still lying hidden in your garage.
Am I right about how you buy the best? I’d love to know!
Marketing is a battle of perceptions, not products.
