What comes to mind when you hear the word ‘marketing’?

Most people and brands immediately think of ads, event sponsorships, discounted offers, etc.

This is because for most brands, their entire ‘marketing plan’ can be summarized in just two words – ‘Online advertising’.

In reality, all of the above are just sales tactics that further the original marketing strategy. 

If all of that was marketing, then Tesla would be doing no marketing, because they don’t run ads, sponsor events, or offer discounts. 

In fact, it may be true that Tesla does not invest in any brand promotional activities. 

It does not need to, because it has Musk on board!

Everything that Musk says publicly is marketing. 

He is either drawing you to himself, his brand, or his vision. 

Tesla does not need to promote itself at any time because Musk is marketing all the time.

One of the best marketers of our generation is a tech guy who builds swanky electric cars and became a scientist to build rockets for space exploration.