Capital One is changing its bank’s landing page.

Land up at a redesigned Capital One banking center and you’ll find yourself in a swanky cafe that feels nothing like a bank.

Capital One realized that people are still not comfortable talking about money and money issues.

What matters most for better banking are conversations – crucial, calculated, and confidential ones.

And that’s going to be easier in a relaxed environment like a cafe than a formal setting like a cubicle.

Because today’s banking needs financial coaching and educational workshops, not just teller services.

That’s why Capital One’s reimagined banking approach fights the notion that going to the bank is a cumbersome chore.

So their ‘cafes’ offer free wifi, lounge furniture, charging stations, Peet’s Coffee, and pastries because banking shouldn’t have to be a stressful or nervous experience.

Capital One’s new-look landing page focuses on your comfort more than your currency and your experience more than your errand.