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Selling rat sex
Wed, May 18, 2022
Yesterday, I talked about how strapping sex onto any message doesn’t necessarily make the message sexy.
But, with the right message and riveting copy, you can beautify and sell anything – even something as unsexy as rat sex.
Check out this amazing copy that ContraPest is using to sell a rat contraceptive.
The average brand would have focused its message on the product.
In contrast, ContraPest focused its message on sex but did it so well that it was truly orgasmic.
Takeaway
If your brand still doesn’t have a brilliant copywriter, even these rats are in a better position than you are!
How does your website copy compare to Contrapest’s? I’d love to know!
If you can take your personality and inject it into the message you share, you’ll be one step ahead in the content marketing game.
