I had a hair-raising experience when I drove to Chicago’s O’Hare airport last week. 

I lived in Chicago a decade ago and have often joked about the name O’Hare but never connected the dots as this hair restoration brand did.

Restore Hair has raised the bar and some hairs with a series of clever hoardings near the O’Hare airport that capture your attention and truly make you ?. 

By God’s grace, I’m not in need of hair restoration now, but at some point, if I need to, Restore Hair is definitely the first name that will come to mind. 

Even if I don’t need hair restoration, these visuals are still burning a strong engram in my memory, which speaks volumes for the brand’s strategic marketing thinking.

In fact, I can’t recall another brand in the same space now.

Interestingly, not a single ad of theirs talks about how great they are, how different they are from their competitors, pricing advantage, patented process, etc.