Last night, the sky was not just blue but red, white, and blue. 

Fireworks on the 4th of July and marketing are similar in many ways such as:

1. Anticipation: We’re all excited about the fireworks on the 4th of July and the next iPhone release in the summer.

Great marketers treat anticipation as an ally and leverage it to the fullest to position themselves firmly in the minds of their prospects even before getting started.

2. Surround experience: Watching the fireworks from your window at home is not the same as watching it in the park with hundreds around you.

Great marketers offer much more than just fireworks. They offer an evening, an experience, and an engram that burns deep into our hearts as a memory to savor.

This means they’re thinking of parking, food trucks, shows and rides, not just fireworks.

3. Captivating the senses: Fireworks make you look up from everything else, dazzle your eyes, enthrall your imagination, sound spectacular to your ears, make you smile, and draw a loud applause from your hands.

Great marketers don’t just communicate; they captivate your senses!