July is here and so is this Throwback Thursday post I wrote last July.

Imagine yourself out and about on a hot summer day in July.

The afternoon sun was scorching and just as your parched throat was drying up, that Coke vending machine appeared out of nowhere. 

“Oh, thank God!” you squealed in joy as you rushed to get a can.

Later that day, your eyes lit up when you saw a string of food trucks. 

You then cringed when you realized that they only accepted cash. 

Luckily, you spotted an ATM nearby. “Oh, thank God!” you squealed in joy again.

“Oh, thank God!” cry the faithful.

“Phew, what timing!” exclaim the others.

But the Coke vending machines and ATMs weren’t placed there by sheer chance or via divine intervention.

Someone thought about how these products would solve a problem and add immense value to your life so that your day is turned around and made memorable. 

Intentional introduction of your offering helps you intersect with the lives of your prospects and interject your positioning into their minds.