It’s simple.

Run a mile.

Back in 2016, it was reported that Usain Bolt had apparently never run a mile.

That’s not really surprising because we’ve learned to expect the unexpected from the greatest sprinter in the world.

And that’s what makes him who he is.

The reason why Usain Bolt is Usain Bolt is also because:

1. He only runs sprints, not marathons.
2. He doesn’t win what he can run; he runs what he can win.
3. He paints such a picture that you don’t realize #1 and #2.

Focus is fantastic, but the only thing that can make it even better is marketing your niche so well that people don’t see that it’s a niche.