This video is ‘unbeelievable’!

Sales and marketing are the two children of ‘beesiness’ development that just don’t stick like honey.

Alignment between these two factions is what helps brands cross the chasm, but that is a rare sight, just like this video where two bees work together to open a Fanta bottle!

In the bee world, it’s often the queen bee that hogs the limelight, just as the C-suite level does in ours.

If anything, the rest of the colony is notorious for stories of how they serve together as guard bees to protect the hive’s history and status quo. 

Sound familiar?

Rarely do we see worker bees working together and modeling a way for the salespeople and marketers in us to collaborate well.

Often, sales and marketing teams are merely content to look at the bottle from the outside rather than to collaborate and blow the lid off this fanta-sy world and enjoy the sweet nectar inside.