Most clients who need marketing help are like babies. 

I feel so after watching my second kid battle sleep.

Zara is 3 months old today, and as we begin sleep training, I’ve realized this – from the time we’re born till the time we’re done, mankind’s biggest confusion in life is figuring out our needs from our wants. 

Zara wants to be awake all the time and take in all the people and activities around her. 

She also makes noises and tries to talk to us, and we talk back. 

All’s good till it’s nap time. 

She never wants to nap although she needs it badly. 

If she doesn’t get it (and on time), it’s not going to help her later on.

Even when she really needs to take a nap, all she wants is to keep going.

Most clients (and even marketers) are no different. 

We all need marketing but end up wanting sales.

Sleep is what helps us become bigger and stronger for the future. 

So is marketing. 

Without getting much-needed sleep (or marketing), things will only get harder for us.