Which of these points in tennis is likely to get a longer and louder applause?

1. An ace
2. A 30-second rally

Definitely, the rally!

The ace is an example of great content – delivered with great effort and often going beyond the reach of its intended recipient. It’s a great output in itself but has no longevity or interaction.

The rally, on the other hand, is an example of great conversation – delivered with an opportunity for the recipient to lob the ball back into the game. The excitement builds with each shot as the two sides keep at it.

The longer you engage your prospects, the more likely you’ll get a break point to win them over.

In fact, instead of an ace, consider slicing or smashing to keep your prospects in the hunt, game, and conversation.

Case in point: the angry John McEnroe and the funny Mansour Bahrami, who enraged and engaged their opponents and spectators with long rallies to remember!