Marketing’s greatest ally can sometimes be its worst enemy.

Many marketers and brand owners quickly get their websites built on day one using templates from the web. 

Throw in a big picture or video at the top. 

Add some 3-liner explanatory sections. 

Mix in a regular testimonial carousel. 

Roll in the benefits section with 3, 4, or 6 icons. 

These websites look like every other website and can even get the job done.

But if we claim that our brand and messaging are unique while running them on templates used by 95% of all websites, then we’re just kidding ourselves. 

Templates are nothing more than training wheels.

Take them off as soon as you’re stable and scalable to build (custom, if needed) a website that uniquely reflects you and your offering. 

If not, these killer templates will kill your brand’s lofty goals and fast growth and never let you be yourself because you’ll look like everybody else.