Most marketers fail to grasp this trio of WHYs that convinces mere prospects to become real customers. 

1. Why do you need this offering?
2. Why am I the best option to buy from?
3. Why is NOW the best time for you to buy?

Most marketers are able to convince people of the value of the offering relative to the amount of money, time, and effort that they’d have to shell out for it.

Many marketers are also able to win prospects over by doling out reasons for their superiority over peers and competitors who provide similar offerings or the same option.

However, few marketers are able to explain why NOW is the best time to buy. 

In fact, of all the three WHYs, the last one is what causes a customer to take action and a man to part with his money. 

Step 1 convinces a prospect that the offering needs to be bought.

Step 2 convinces the prospect that it should be bought from a particular provider.

<Light years pass by>

Step 3 convinces them to open their wallets or hit buy!

Are you able to convince prospects urgently as the image below does?