When Caleb was born in Boston, we got a nanny for 18 months. 

Then we moved to Dallas where he started going to daycare.

She was the best nanny ever, and we’ve recommended her a few times to friends.

Four years later, as we’re expecting a baby girl this month, I got a text from her.

She asked how my wife was faring, if we had support, etc. Then she wrote this gem that melted my heart.

“I want you both to know that if for any reason, you really need me, please call. You were extremely good to me and I’m very grateful. I don’t really want to be away from my family but if you need help, regardless of COVID or the cold weather, I’ll figure something out and come there to help.”

Many of us work hard to avoid buyer’s remorse.

But to serve customers well, we should cherish the relationship so well that we’d naturally go the extra mile whenever they’re in need.

Trust me. In turn, it’ll naturally make them customers for life.