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Fox pas, faux pas!

Fox News made a faux pas on television yesterday that’s worth learning from!

This image shows what a skip in quality assurance can result in on national television.

SDFG, ASDF, and QWER are often keyed in because they’re adjacent keys optimally positioned on the keyboard for the left hand.

We’re all human and mistakes are inevitable. 

But the best way to counter this human error is by depending on streamlined proofreading processes while being led by an intentional human.

Today, I want to take a minute to acknowledge our content editor for fighting faux pas at 40 Parables.

She’s a wall that cannot be breached as she has:

– Developed a documented proofreading process that she

– Follows to the T with her years of content experience while

– Involving multiple colleagues (eyes) in the process

Takeaway

The mistake that we make is not in making one but in being unguarded against making one.

How do you give yourself the best chance to minimize such mistakes? Click here and share your process.

Let the reader find that he cannot afford to omit any line of your writing because you have omitted every word that he can spare.

Ralph Waldo Emerson

Kurian Babykutty

CEO, 40 Parables

Kurian's a steward of storytelling and a keen observer of people, which is why he geeks out on making marketing meaningful.

Manna is tastiest when shared together.
Share this with someone who needs it today.

Manna is tastiest when shared together. Share this with someone who needs it today.