The biggest reason why many brands fail to connect with their prospects is that they fail to be relevant.

It could be relevance in their offering, messaging, responses, or other related aspects.

But the universal truth about relevance is that brands that are relevant in the smallest of things often tend to be relevant on the biggest of stages. 

Take websites, for instance. Most folks eagerly share the URL of their newly launched website to those in their network.

However, many such websites are not updated as often as they should be. 

An easy way of checking a brand’s approach to staying relevant on the web is to check if the copyright year in the footer matches the current year. 

Today is the first working day of the year, and if you haven’t already, here’s your reminder to update the 2020 copyright info in your footer.

This 5-minute task will help you check the easiest box for staying relevant.