Every night, I tell Caleb a story before I put him to bed.

I was telling him a story about Santa coming with presents for kids when he asked, “Dad, did the kids get Santa a present?”

I’d never thought of that before. 

Presents during Christmas was always a one-way sleigh in my mind.

I appreciated Caleb for being considerate and wondered if I was following the Golden Rule – which led me to whether most of us were, when it came to marketing. 

Even if our landing pages are far from optimal, we get irritated by other sub-optimal landing pages.

Even when our emails aren’t the most conversion-friendly, we wonder why others don’t open and read our emails.

We might rarely download a free ebook but get upset seeing the few downloads in our email campaigns.

We ignore many giving campaigns and think that others must be misers for not donating to ours.

Are we asking others to do for us what we rarely do ourselves and for others?

Is getting Santa a gift on our Christmas to-do list?