Marketing Manna
Share your story better
with our 1-minute manna
A new season of Marketing Manna is coming! Sign up to stay informed and receive your daily bread as soon as we go live.
A new season of Marketing Manna is coming! Sign up to stay informed and receive your daily bread as soon as we go live.
A recipe for seduction
Wed, Dec 09, 2020
Why did the chicken cross the road?
To see Mario Lopez act as Kentucky Fried Chicken’s Colonel Sanders on the Lifetime network, of course.
Lifetime and KFC are cooking together a movie you’ve never tasted before.
Set to premiere on Sun, Dec 13, at 12 p.m., A Recipe for Seduction takes the television commercial to an unseen level of product placement.
There are no more subtle placements of actors enjoying KFC because Sanders himself is the main protagonist of this plot.
COVID-19 has definitely changed how movies are shot, but this is a delightful and delicious twist even for that plot.
The Lifetime original mini-movie follows a young heiress as she struggles to choose between a rich suitor selected by her mother and the new house chef, Harland Sanders, who brings more than his 11 herbs and spices secret recipe to the table.
Could this marketing masterstroke see movies for brand mascots such as Martin the GEICO Gecko, Pillsbury Doughboy, Mr. Clean, Captain Morgan, and Michelin Man?
Takeaway
Will you watch this movie? Click here and give me an honest answer.
Publicity can be terrible. But only if you don't have any.
