I can’t begin to tell you how often I’m wrong.

I’m occasionally right too, and sometimes my gut instinct pays off to make up for the times when I’m wrong. 

But as a husband, father, leader, and marketer, I’ve been wrong on many occasions. 

Importantly, I’ve also been suboptimal when I wasn’t wrong but wasn’t fully right either. 

But I’ve been saved on many occasions at work when I was wrong because I first fielded my ideas within our team at 40 Parables. 

Even on occasions when I’ve had the most context and even the right language, my teammates have helped me see what I was too close to see. 

This is really why we need marketing – to help us know better so that we change our actions and purchases accordingly.

This is really why we need marketing mastermind groups and think tanks – to help us know when what we think is marketing is really not.

Run and hunt with your wolf pack because the strength of the pack is the wolf and the strength of the wolf is the pack.