What’s in a name? 

Caleb, my 3-year-old, loved to bump, jump, and fall as a toddler. 

Hence, a common yelling term in our home was “Gentle!”

Living in Boston, our exposure to the Massachusetts-based dentistry brand Gentle Dental caused us to often end that “Gentle” with “Dental”.

Over time, when I used to say “Gentle”, Caleb would respond with “Dental” as I tried to tone down his energy. 

In the last year, I’m sure we’ve said “Gentle Dental” thrice a day on average, which is about 1,000 times a year.

When we need to pick a dentist’s office for him (and even for me), the first name that’ll come to his mind (and mine) will be Gentle Dental. 

That’s what’s in a name.

Gentle Dental may not have thought of all of this when they thought of a brand name, but some thought about their name has ensured that we think of it thrice a day!