Marketing Manna
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Say what you need to stay
Fri, Nov 06, 2020
It’s the one reason why most email subscriptions don’t work.
90%+ websites invite you to submit an email address so that you can:
- Stay updated about their latest news
- Stay in the loop about their offering
- Stay in touch to hear them share
Yet, 90%+ of these email subscription invitations are ignored.
Why?
Because asking someone to ‘stay’ where they are only makes sense if they’re a happy user who has enjoyed your offering and benefited from its value.
If you invite a first-time website visitor to subscribe to your email updates so that they can ‘stay’ in the loop, that’s exactly what they’ll do. They’ll stay where they are – away from your invitation to a subscription.
Instead, add immense value upfront repeatedly before you ask only those who benefited if they’d like to stay connected. That way, they can keep enjoying more of it.
Takeaway
Instead, focus on building a community of happy users that love the value you crafted for them.
Is that email subscription invitation on your website collecting cobwebs or creating contentment? Check and let me know!
When leaving becomes an option, staying becomes a choice.
