Michael Bay’s first film in the ‘Transformers’ trilogy left viewers wanting more. 

Watching a mechanical creation think, talk, and interact with humans is mind-blowing.

Whenever robots think and communicate like humans, it’s endearing.

However, brands doing the reverse is far from it.

Users often encounter ‘Welcome’ autoresponders and ‘Thank you’ pages on initially engaging with your brand. 

If the first impression is often the best/last impression, we should make it a great one.

Generic or impersonal content that reads as if it was crafted by an autobot will instantly deter prospects from building a meaningful connection with your brand.

Focus on creating relevant and personalized content, which assures users that they’re approaching and engaging with a person, not a bot.

As marketers, we are transformers, too.

Let’s channel our superpowers to transform user inboxes and experiences!