Edgette found something too salty to be true while checking his Twitter feed.

KFC’s official account followed only 11 other accounts while competitors followed at least 200 or more.

A month passed, but this number stayed the same.

A few clicks later, he cracked the code and tweeted that KFC’s ‘following’ list comprised the 5 ‘Spice Girls’ and 6 popular guys named Herb – a genius nod to the Colonel’s secret recipe of 11 herbs and spices!

The Twitterverse pounced on this genius marketing move as if it was a KFC bucket.

KFC didn’t drop $$$ for a new marketing campaign.

They didn’t promote the Easter egg hunt on social media.

They didn’t run an ad with the featured celebs.

They simply used a small, sweet, and strategic stroke that was set up for success in secret – watching patiently as a keen Internet sleuth blew up the brand’s brilliance!

How’s that for a successful recipe?