Marketing Manna

A new season of Marketing Manna is coming! Sign up to stay informed and receive your daily bread as soon as we go live.

A new season of Marketing Manna is coming! Sign up to stay informed and receive your daily bread as soon as we go live.

Knowing who you are makes sharing sweeter for us!
Knowing who you are makes sharing sweeter for us!
We need an email address to deliver fresh manna daily!
We need an email address to deliver fresh manna daily!

Zoom, Loom, Kaboom!

I love what Joe Thomas did with Loom to help us all communicate asynchronously through video.

Before Loom made life easier, our team was using Zoom’s recording feature to review marketing plans and campaign strategies.

We saw 4 amazing benefits of this mode of asynchronous communication:

  1. Senders could send screen-shared feedback and receivers could watch it at their convenience (when they were fresh/not distracted).
  2. Both parties could take their time to think, record, and respond at ease instead of replying instantly.
  3. They could then set up a single call to ‘review’ the options instead of multiple explanatory meetings.
  4. They could walk out of that call with a decision instead of assigning tasks and planning for more calls.

The results?

Fewer meetings, better outcomes, increased productivity, and greater savings!

People who enjoy meetings should not be in charge of anything else.

Thomas Sowell

Takeaway

  1. The parable of the sower (Matt.13: 3–9) teaches us that the best way to market your idea is to let it fall on good soil, not rocky ground. 
  2. Communicate with people when they are ripe to engage and ready to act.

Drop me an email if you’re using tools like Loom to share your ideas better.

Kurian Babykutty

CEO, 40 Parables

Kurian’s a steward of storytelling and a keen observer of people, which is why he geeks out on making marketing meaningful.

Manna is tastiest when shared together.
Share this with someone who needs it today.

Manna is tastiest when shared together. Share this with someone who needs it today.