Marketing Manna
Share your story better
with our 1-minute manna
A new season of Marketing Manna is coming! Sign up to stay informed and receive your daily bread as soon as we go live.
A new season of Marketing Manna is coming! Sign up to stay informed and receive your daily bread as soon as we go live.
Counter-COVID culture
Wed, Jul 22, 2020
COVID-19 didn’t force us at 40 Parables to make any major changes.
Here are 4 reasons why:
- As a strategic Martech partner for ministries, we’ve always been remote. Yes, being in the same office offers better collaboration, but being remote far outweighs the other benefits.
- We make up for this with a weekly team call for games/chat as well as an annual team holiday.
- Our internal tech stack – Asana, Slack, Notion, Zoom, and Dropbox – helped us coordinate and collaborate before and despite COVID-19.
- We’ve been very slow and careful with our hiring and so we rarely have to let anyone go.
Here’s what has helped us:
- Staying remote removes many restrictions for hiring the best people.
- Early adoption of technology advances collaboration lifecycles. Most of us should have been on Zoom a long time ago.
- Intentional hiring prevents inevitable firing.
A man who does not think and plan long ahead will find trouble right at his door.
Takeaway
If you made a change because of COVID-19 and are managing fine now, maybe you should have made that change long ago.
Can you share a comment about an aspect in which your organization wasn’t affected by COVID-19?