Marketing Manna
Share your story better
with our 1-minute manna
A new season of Marketing Manna is coming! Sign up to stay informed and receive your daily bread as soon as we go live.
A new season of Marketing Manna is coming! Sign up to stay informed and receive your daily bread as soon as we go live.
The Prince’s Diaries
Mon, Jul 20, 2020
Prince Solomon is about to become as wealthy as King Solomon.
But only you can make that happen.
Why?
Because the Nigerian king (his dad) was just assassinated and the royal family’s wealth is in his late father’s name.
But guess what his dad’s name is?
Your name!
No time to lose; send him a few hundred dollars for documentation now and he’ll get the millions out and share 50% with you in a month!
How do these fake Nigerian princes dupe thousands with the same email scam?
1. They always tell a story – fairytales of royalty, wealth, and millions.
2. They make you the hero – only you can make this happen.
3. They personalize it – the entire story revolves around your name.
4. They ask for only one small step – just one money order for $200!
There’s always room for a story that can transport people to another place.
Takeaway
These storytellers take away millions of dollars with such email campaigns. Look past the scam and you can see a storytelling blueprint at work that stands the test of time and money.
If you’ve received such a scam email, share via an email. We could all do with a good laugh this season.