Marketing Manna

A new season of Marketing Manna is coming! Sign up to stay informed and receive your daily bread as soon as we go live.

A new season of Marketing Manna is coming! Sign up to stay informed and receive your daily bread as soon as we go live.

Knowing who you are makes sharing sweeter for us!
Knowing who you are makes sharing sweeter for us!
We need an email address to deliver fresh manna daily!
We need an email address to deliver fresh manna daily!

Winter is coming

The three wise men at Praxis – Andy Crouch, Kurt Keilhacker, and Dave Blanchard – warned us about the incoming winter during this year’s spring break. 

They explained why the COVID-19 climate could be a weekend blizzard, a season of winter, or an ice age indeed! You can catch their weather report here, but the summary is that we could be headed for a:

Blizzard: A hunkered weekend experience where we expect to be back to normal in a few days

Winter: A hibernating season where we expect to be back to normal in a few months

Ice age: A holistic climate change where we move on to a new/next normal forever

Praxis has really helped communicate these possibilities with meaningful analogies.

By putting words and seasons to the implications of an unknown disease, these analogies are helping translate COVID-19 to a language we know and a season we can prepare for.

One good analogy is worth three hours of discussion.

Dudley Field Malone

Takeaway

  1. Which of the three options do you think you are headed for?
  2. How are you communicating this current climate to your community?

Kurian Babykutty

CEO, 40 Parables

Kurian’s a steward of storytelling and a keen observer of people, which is why he geeks out on making marketing meaningful.

Manna is tastiest when shared together.
Share this with someone who needs it today.

Manna is tastiest when shared together. Share this with someone who needs it today.