Marketing Manna

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Knowing who you are makes sharing sweeter for us!
Knowing who you are makes sharing sweeter for us!
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We need an email address to deliver fresh manna daily!

My career. My choice.

Does your company’s website have a tab titled ‘Careers’ either in the main menu, footer, or site map?

My dad’s a civil engineer who worked 33 years for one employer – the local state government. His job turned out to be his entire career.

But I don’t know anyone in my generation who has worked for only one employer their whole life. 

We’re all likely to work multiple roles and jobs in our careers.

Even before COVID-19, we were applying for jobs, not careers. After 2020, we’re likely to move toward working multiple gigs instead of 9-to-5 jobs. 

Why then are we still asking people to click a tab called ‘Careers’?

Words are free. It's how you use them that may cost you.

Rev. J. Martin

Takeaway

  1. If prospective employees aren’t going to spend their careers with you, shouldn’t you be more intentional about the messaging on your website?
  2. What else are you saying on your website that’s not relevant anymore?

Kurian Babykutty

CEO, 40 Parables

Kurian’s a steward of storytelling and a keen observer of people, which is why he geeks out on making marketing meaningful.

Manna is tastiest when shared together.
Share this with someone who needs it today.

Manna is tastiest when shared together. Share this with someone who needs it today.