Marketing Manna

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Chicago-2, COVID-1

When I moved to Chicago 10 years ago, I learned that the Windy City had only two seasons – winter and construction.

Despite the multiple 2-feet-high blizzards that engulf the city every winter, it has been building some great infrastructure in the last decade. 

The city hunkers down during the winter when it cannot build and goes into construction mode from spring to fall. 

Rinse and repeat.

However, COVID-19 is taking us a step further.

It is opening our eyes to the possibility of hunkering down and constructing – all at the same time. 

Yes, we can binge on Netflix and take it easy while hunkering down. Or we can soon realize that the world as we know it could be changing fast and therefore start constructing now.

Always plan ahead. It wasn't raining when Noah built the ark.

Richard Cushing

Takeaway

  1. Which season did COVID-19 bring to your life?
  2. Are you like a deer caught in the headlights and waiting for the crash?
  3. Or are you doubling down on your plans so that you can come back stronger?
  4. What are you doing in this COVID-19 climate to bounce back bigger and better?

Kurian Babykutty

CEO, 40 Parables

Kurian’s a steward of storytelling and a keen observer of people, which is why he geeks out on making marketing meaningful.

Manna is tastiest when shared together.
Share this with someone who needs it today.

Manna is tastiest when shared together. Share this with someone who needs it today.