Marketing Manna
Share your story better
with our 1-minute manna
A new season of Marketing Manna is coming! Sign up to stay informed and receive your daily bread as soon as we go live.
A new season of Marketing Manna is coming! Sign up to stay informed and receive your daily bread as soon as we go live.
Why How > What
Tue, Apr 21, 2020
Yesterday, I talked about what I learned from my first boss at OneHope.
Today, I wanted to share the biggest gem my other boss at OneHope taught me, which I’ve guarded carefully as a marketing mantra.
At 6’6”, Chad Causey, the Chief Strategy Officer at OneHope, towers over people in general and messaging in particular. The clarity in his voice has been a force that fights for OneHope to be at the leading, not lagging, end of the ministry world.
In 2017, while working on a presentation for him, he told me, “These days, how you say something matters as much as, or sometimes more than, what you actually have to say.”
Gold dust!
Many ministries have built great Ferrari F50s that are lying in their garages, unseen by the people who would love to see them. This is because their messaging often makes us think it’s just another Ford Focus behind the doors, causing us to move on.
Make sure you have finished speaking before your audience has finished listening.
Takeaway
