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The best sales meeting strategy
Mon, Apr 20, 2020
Mariam Varghese was my first boss at OneHope.
She taught me the best sales meeting strategy without:
- Ever being in a sales role herself
- Realizing that she had taught this to me
When she wanted to pitch a concept in a meeting, she would always first gather momentum with the individuals in the meeting, ahead of the meeting.
She would get buy-in from most/all invitees before she sauntered in well-prepared for the meeting.
The sales meeting was more of a formality because if anyone was unsure of her pitch, the others in the room would offer internal clarification as they were already on board.
If anything, Mariam made them feel like it was their idea, their project, and their success at stake.
You cannot reason people out of a position that they did not reason themselves into.
Takeaway
How are you pivoting into a new season of marketing, pitching, and selling? Share your ‘sales tales’ so that others can learn and leap ahead of this curve.
