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#1 Email marketing tactic
Tue, Oct 11, 2022
What’s the #1 way to improve your email marketing?
Decide that you must pay an imaginary fee of a dollar (or even a dime) for every email you send out.Â
That would mean $5,000 (dollar/email) or $500 (dime/email) to email a batch of 5,000 email addresses in your database.
This will force you to create very special emails only for very special people that will result in very special relationships with your brand.
Overnight, you will start eliminating most email marketing tactics that were wrong.
Takeaway
To raise your quality, raise your perceived cost.
Would you have to change your email marketing strategy significantly if you had to pay for each email? Let me know here!
The cost of quality is the expense of doing things wrong.
