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Data vs. Knowledge
Wed, Oct 05, 2022
Data: Tells me that the fuel tank has 20 miles left before it hits reserve.
Knowledge: Builds on that data point and offers to map (at the click of just 1 button) the route to the nearest 7-Eleven gas station, so that I don’t run out of fuel.
Everybody has a data point or two to share.
Few translate that into knowledge with a simple invitation to action.
When you transform data into knowledge, you also transform uninformed users into action-taking customers.
Takeaway
Data without knowledge is like prophecy without interpretation – useless.
Are you merely sharing data or massively transforming users? Let me know here.
Torture the data, and it will confess to anything.
