Marketing Manna
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Show and tell
Mon, Oct 03, 2022
Why do we lose the plot?
Because we tell far more than we show!
Colgate came up with a great way to show how their toothbrush can help you get gorgeously white teeth, with this ad shown below.
They showed you the result, then only talked about themselves.
Takeaway
Show and tell sells far better than just tell and sell.
Got any examples of show and tell that you thought sold really well? Do share!
You can’t just tell someone to trust you. You’ve got to show them that they can trust you.
