Marketing Manna

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Simon says

If you’ve been to any mall in America, you’ve probably been to a Simon Mall. 

Simon Malls own 232 malls, shopping centers, and outlets in North America and Asia covering approximately 250 million square feet!

They gross 4 billion dollars and net 1 billion dollars annually, because we head over to shop till we drop. 

But, now that tough times are upon us, Simon says we should shop more!

In fact, David Simon, the CEO, wants to create a new type of annual shopping extravaganza, as consumers are increasingly feeling the pinch of inflation just about everywhere they go. 

Think Amazon Prime Day, but for retail outlet centers. 

This event, dubbed “National Outlet Shopping Day” by Simon Property Group, is meant for people seeking out deep discounts on everything!

Simon Mall isn’t content with the existing shopping habits around holidays, summer, and other seasonal occasions and hence are making their own holiday!

Takeaway

If the footfall is fading, make your own event happen to draw the crowds back to you.

Are you running your own event to engage your prospects directly, or still depending on others for traffic? I’d love to know!


Smart brands don't just ride trend shifts. They start them.

Ann Handley

Kurian Babykutty

CEO, 40 Parables

Kurian's a steward of storytelling and a keen observer of people, which is why he geeks out on making marketing meaningful.

Manna is tastiest when shared together.
Share this with someone who needs it today.

Manna is tastiest when shared together. Share this with someone who needs it today.