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Little Elm
Mon, May 16, 2022
Everything needs positioning, even towns.
I live in Frisco, TX, which is adjacent to the city of Little Elm that enjoys a lovely lakefront.
And they are loudly and proudly telling the world about it!
Takeaway
Positioning makes even Little Elm a really Big Elm!
How is your brand positioning itself in the minds of its prospects? Let me know here.
When positioning a brand, aggressively avoid becoming a ‘me too’ by assertively being a ‘who else?'
