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Problem vs. Product
Fri, Apr 29, 2022
Most offerings fail for two reasons:
- The product isn’t marketed and/or sold well
- The product isn’t solving a real problem at scale
This failure happens because many entrepreneurs build products just because they can instead of building one to solve a problem that they experience in proximity.
These anti-theft bags are useless (and maybe even repelling), if considered as a product in isolation.
However, it makes perfect sense when it is visualized and combined with a sandwich, because this product is aiming to solve a problem.
Takeaway
Solve a problem instead of just building a product.
Is your brand built mostly because you could, or was it born out of a painful need to solve a problem? I’d love to know.
Sell the problem you solve. Not the product you make.
