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You scream
Thu, Apr 28, 2022
I can’t scream, but you scream and you will get an ice-cream!
Messaging offers the amazing ability to bend the rules as Oatly has majestically done here.
Even though Oatly’s ingredients do not qualify its product to be referred to as ice-cream, Oatly understands the absolute importance of positioning itself as one.
Takeaway
Positioning is everything.
Is your positioning precise and perfect? Let me know here!
In a competitive, crowded world market, it's the well positioned brands that stand out!
