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Unchanged
Wed, Apr 27, 2022
Change is often the answer.Â
But, sometimes when everyone is changing, remaining unchanged can offer its own unique positioning.
BIC pens have penned that positioning successfully for over half a century!
Takeaway
Sometimes, remaining timeless is more valuable than attempting to keep up with the times.
Which direction is your brand leaning toward? Share with me here.
The basic approach of positioning is not to create something new and different, but to manipulate what's already up there in the mind, to retie the connections that already exist.
