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911 marketing
Wed, Apr 13, 2022
Last week, I ran into someone who said he hasn’t been on LinkedIn for 6 months!
On inquiring why, he said, “Well, I got a new job and didn’t need LinkedIn after that.”
That’s exactly the same way that many brands tend to view marketing – as a fire extinguisher, doctor, or magician.
We expect them to waive their hoses, stethoscopes, or wands and fix our problems.
But marketing is none of those personas or powers.
It is a methodical process that most people skip because they don’t realize that the cost of inaction is greater than the cost of action.
It’s the firm foundation upon which prospects are drawn to products.
Takeaway
Marketing should be a daily calling and not a 911 option to be dialed only during distress.
How often do you call upon marketing? Let me know here.
Marketing is not an event, but a process. It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely.
