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QR coin
Thu, Feb 24, 2022
All week, I’ve gone all in about how Coinbase created one of the most effective Super Bowl ads ever.
So, how did Coinbase finally get engagement and action – the two top goals for most brands?
Simple.
They used one of the most popular formats of the day to prompt action – QR codes!
QR codes have made a comeback like no other format, primarily due to the pandemic.
How are we leveraging that which our prospects are already using and familiar with, to make a difference in their lives?
Takeaway
Go and be where your people are instead of asking them to come to you.
How are you using QR codes for your marketing efforts? I’d love to know!
Don't push people to where you want to be; meet them where they are.
